Simply enter the URL of the web page you wish to test. Then put in the company name. Finally, click the Calculate Customer Focus button.
For best results, use the shortest form of the company name. In other words, if your company is Widget Products Corporation, but it’s often referred to as Widget Products, use Widget Products because it is the shortest set of common characters. If there are alternate ways of expressing the name you can include multiple methods separated by commas. For example, if Widget Products Corporation is sometimes referred to as WPC you might enter Widget Products, WPC in the company name box.
For your website to be effective, it must connect with whatever is going on in the mind of your customer. What brought them to your website in the first place? What problem are they having? How does your business solve their problem? What benefits can you offer? What results can they expect to achieve?
If you want to convert a larger share of the visitors to your site, then you have to focus more on the visitors than on your business. To do this, you have to talk about them and their needs. The visitors don’t care about your business until they know your business cares about them and their experience.
Years ago I found a website from FutureNow, Inc. that had a “we we” calculator. It performed a quick analysis to see whether a website is focused on the visitors or on the business it represents. I have adapted that tool for your use on this site.